I'm Shudan. A product manager who builds

I turn fuzzy problems into shipped products that users love. 7+ years shipping ML-driven products at Lyft; now I build product end-to-end — user research, design, and working code.

Now

Product management, ML-driven consumer products, 7 years at scale

Building

giftdraft.app, Pluck (iOS), and Sync & Spark, a community of 100+ AI founders and founders-to-be

See my work Work with me

Where I've worked

Lyft Gen Digital (formerly NortonLifeLock) L.E.K. Consulting BBVA PwC

Where I've shipped

Work
01 Lyft — Product Management 2022 – Present

I own the airport rider experience — one of the highest-stakes moments in ridesharing. A late pickup means a missed flight, and after a long, tiring flight, riders expect a smooth pickup. I've shipped features that grew rides: cutting airport wait times through better demand forecasting and dispatch logic, launching an on-time pickup promise to build rider confidence, and linked-account discounts through a strategic partnership with Mastercard.

Lyft on-time pickup promise — in-app screens
On-time pickup promise for scheduled airport rides — featured in Lyft's holiday campaign
Vertical video ad on Lyft Wait & Save
Vertical video ads on Wait & Save rides — 0-to-1 ad product
Lyft Rewards — Mastercard offer on scheduled airport rides
Card-linked offers on scheduled airport rides — Lyft × Mastercard
02 Lyft — Pricing & Analytics 2020 – 2022

I led pricing and packaging for Shared Rides — the product that lets riders share a car with others for a lower fare. My pricing experiments focused on finding the price point that got more riders to choose Shared (raising match rates) while keeping the product financially sustainable.

Lyft Shared Rides — pickup window and price options
Shared Rides — trading shared space for price
03 Before Lyft 2012 – 2020

Ran subscription pricing at NortonLifeLock (now Gen Digital, Fortune 500) across Asia Pacific. Before that: management consulting at L.E.K., sales strategy at BBVA (Hong Kong), and financial audit at PwC. I've seen how businesses make money from every seat — audit, consulting, banking, pricing, marketplace.

↑ Click a row to expand

What I've built

Projects
01 GiftDraft Live

An AI gift app for the people you buy for again and again — a partner, a parent, a close friend. You tell it about the person, it suggests gifts, remembers what you've given before, and sharpens its picks as you push back.

Built and shipped solo in 2 weeks — product brief, UX design, and the code (Claude API, v0, Railway, Clerk). It ships with an eval suite: recipient scenarios scored against a quality rubric by an LLM judge, so I catch regressions before a prompt change goes live. Try it →

GiftDraft — landing page
giftdraft.app — live
02 Pluck (摘) iOS · Open source

Kindle-style highlighting for people who love reading paper books and keep a digital notebook. Photograph a page, swipe across the lines you want, and the text is captured and ready to paste into your notebook — under 15 seconds per highlight. Open source on GitHub →

How I work

Principles
01

Solve the right problem

Product is a job to be done. Before anything gets built, I go deep on the user's problem space — what they actually need, not what they say they want.

02

Simple wins, even in B2B

I believe in an intuitive, simple user experience. It's true for consumers, but also for business users — they deserve products that don't need a manual.

03

Bold but grounded

Challenge the status quo — question whether things should exist the way they do, don't just optimize them. But a bold idea only matters if it ships, so I build on the market reality and the company's real strengths.

About

I grew up in China, studied and worked in Hong Kong, and did my MBA at Dartmouth. For the last 8 years I've been in the US building consumer products. 2 markets, 4 industries — audit, banking, subscription software, 2-sided marketplace — taught me how businesses actually make money, and how to build products people love inside that reality. Bilingual in English and Mandarin, based in San Francisco.

From 2024 to 2025 I built Sync & Spark, a vetted community of 100+ AI founders and founders-to-be, hosting bi-weekly round table discussions on LLM product development, agentic workflows, and go-to-market. I'm an introvert who builds the rooms I wish existed.

I also mentor PMs on career growth and navigating life changes — find me on ADPList.

Books that shaped me

Distilled what I was circling around for years: in the end, you need to know how to build a product and sell it.

Quiet — Susan Cain

Reframed introversion as a design constraint, not a flaw. Sync & Spark — 100+ founders, bi-weekly deep-dives — exists because this book convinced me introverts don't join communities; we build the ones we wish existed.

The Power of Now — Eckhart Tolle

The mind is addicted to replaying the past and rehearsing the future; the present is the only place anything real happens. Simple to say, a lifetime to practice.

Inspired — Marty Cagan

The book I've reread most as a PM. It shaped how I run discovery, work with engineers and data scientists, and why I insist on evidence before roadmaps — from Lyft war rooms to my own side projects.

Nonviolent Communication — Marshall Rosenberg

The grammar underneath every hard conversation: observation, feeling, need, request. It made me better at work and in my personal life — and honestly, better at being a person.

Antifragile — Nassim Taleb

"The resilient resists shocks and stays the same; the antifragile gets better." Some things gain from disorder — the trick is positioning yourself with optionality so volatility works for you, not against you.